BA in Marketing (Top Up) including Diploma

Home BA in Marketing (Top Up) including Diploma

BA in Marketing (Top Up) including Diploma

MODULES: 19 Modules
DURATION: 21 – 24 Months
DELIVERY: 03 Terms

Overview of Anglia Ruskin University BA (Hons) in Marketing (inclusive of Qualifi Diploma in Business Enterprise)

The BA (Hons) in Marketing and Level 4 and Level 5 Diploma in Business Enterprise programme is designed for recent school-leavers, and more mature applicants without a marketing qualification, but holding marketing experience and wishing to obtain a recognised degree in order to enhance their career prospects in marketing. This honours degree programme helps to equip you for a career in the marketing field, providing a range of practical and theoretical skills that are transferable to the marketing function of any business sector. The global focus of this programme will develop your ability to strategically analyse complex business situations and enhance your awareness of the various factors that are currently shaping the demands of businesses and consumers in a local and global context.

Communication in Organisations

Effective communications are vital to the success of any organisation as it ensures understanding, involvement and commitment to organisational policies and procedures. Organisations today often need to change their policies and procedures to survive in the developing local and global economies. It is important for managers to realise the importance of sound communication practice and systems to ensure effective development and dissemination of new ideas and decisions for change are implemented effectively. This module will help managers explore the link between good communications and the development of workforce understanding and commitment to change, by considering what is meant by good communications practice. It will then, allow the students to look at their communication skills as well as how to improve relationships between their team members, other parts of the organisation and beyond.

Leadership and the Organisation

This module looks at the development of practical leadership skills at a non-strategic level within the rapidly changing working environment. The module provides an opportunity for learners to explore the attributes and skills of successful leaders in depth. Learners will also be able to consider how some of the leadership theories and models can be applied to specific situations and learn how leadership skills can be developed.

The module draws on a selection of established principles and on more recent work. It seeks to consider their relevance to specific working situations. Through the study of leadership styles as well as current theories and models, learners will be able to gain an appreciation of leadership skills and their importance at all levels in organisations and for specific purposes.

Financial Awareness

This module introduces learners to the nature, role and importance of financial information in organisations from a managerial perspective. Learners will have the opportunity to look at communication and interpretation of financial information in relation to managing organisations, its regulations and structuring. Further, it will demonstrate the importance of using financial information in decision making, together with the principles of accounting, standards expected, and concepts and conventions that influence the presentation of financial information.

Through the examination of financial information, learners will learn about the important issues relating to the measurement of efficiency, profitability and solvency, and the different demands on organisations made by different stakeholders. They will also explore the extent to which external confidence is determined by financial performance.

Managing Change

Management has often been defined as ‘creating change through people’ and this module encourage learners to adopt to change within a turbulent environment. The module is designed specifically for managers or potential managers working at first line, or operational level employees who are seeking to change ongoing systems and processes in the workplace.

Learners will gain the realisation that it is only through ‘people’ that implementation of change can become successful. This module will allow learners to take a problem solving approach, initially defining issues and then looking at options, before selecting an appropriate route to change. Finally, the module looks at planning for implementation and evaluation of the change itself. There will be an emphasis on involving those directly affected, to gain their experience and knowledge as well as their commitment to, and ownership of, the change itself.

Business Operations

This module focuses upon the efficient planning and management of work activities. It provides learners with the knowledge and skills to design, implement and change operational plans to improve effectiveness and efficiency. The module therefore assists to design and monitor appropriate systems to ensure quality of the products and services are achieved.

Learners may investigate their own organisation and their role within it. Their research will involve evaluating the importance of business processes in delivering outcomes based on business goals and objectives, establishing customer requirements and developing and implementing operational plans to meet them. This will include the identification of resources needed, the planning and allocation of appropriate work activities, the setting and monitoring of performance measures and quality standards, and then taking appropriate action or making suitable recommendations to solve problems at work and managing the resulting change.

Developing Teams

This module focuses on building, developing and supporting teams to enable them to achieve their goals and objectives. Learners must identify the skills and potential of team members while providing opportunities for them to gain new skills and experiences. Learners will evaluate team roles and their importance when allocating team members to appropriate tasks in order to achieve objectives.

A key factor in a winning team is the team leader. Learners will have the opportunity to examine the qualities required of an effective leader to ensure that tasks are achieved, while building and developing the team and individuals within it. This module also focuses on methods for monitoring team performance and approaches for handling poor performance and conflict.

Entrepreneurship, Enterprise and Creativity

The focus of this module is to develop a thorough understanding on the role of entrepreneurial activity in new venture creation and to explore the different approaches to running a fast growth organisation. A distinction is made between the individual entrepreneur and the role of enterprise and creative thinking as a means of achieving fast growth.

The module combines the intellectual and practical skills of the learner in understanding and critical evaluating the entrepreneurial process and its emerging role in new business formation and growth. It combines the twin concepts of entrepreneurship with the management of a growing business. The module will be of interest to anyone who wishes to manage a growing organisation as distinct from working in a larger corporate business.

Influences on Organisational Growth and Development

The aim of the module is to provide the learners with an insight into the socio-economic environment in which business decisions are made and the impact that the changing business environment has on fast growth organisations. The focus is on defining the characteristics of growth organisations and how these characteristics influences the decisions taken. These decisions are viewed from a management perspective with the emphasis on the entrepreneurial teams as distinct from a traditional management structure.

Learners will evaluate current day influences on organisation growth and development. The influence of ethics and culture, internationalisation and individual behaviour are considered and evaluated as to their impact on organisational development and growth.

Venture Management – Growing a Business

This module focus on understanding the business development options that are available for organisations that grow on a fast pace. The module borrows from the literature on strategy, marketing and entrepreneurship to identify the choices that need to be made to sustain a rapidly growing business

Different growth models looks at entrepreneurial orientation and entrepreneurial learning as means of accelerating growth in smaller organisations. It also explores success and failure and how these can be measured as risk coping strategies. It is aimed at anyone who wishes to work in a growing business by developing an enterprising mind-set that facilitates creative thinking.

Marketing for Growth Organisations

This module will be of interest to anyone who wishes to explore new market opportunities, within an existing growth firms by creating a new business within a business. The module aims to develop marketing and market research skills. Learners will develop plans for a business to enter a market. Learners will be expected to show creativity and work with their ideas while looking at SMEs in the marketplace.

Developing and Launching a New Business

The module provides an appreciation of the role entrepreneurial thinking with reference to business start-up process and the preparation of a business plan.

The aim of the module is to better understand what makes a good business idea and how this idea can be translated into an effective business plan for a new start-up business. It offers practical insight into the business start-up process by allowing learners to find ideas, test demand for those ideas and communicate those ideas in a business plan.

The module requires the learner to identify and champion a business idea though the development stages, proving its viability to delivering a business plan.

Social Enterprise and Third Sector Organisations

This module will allow learners to understand the essence of entrepreneurship, management and leadership in social organisations and whether this differs from the same elements in any other profit making business. It concentrates on matching social goals with revenue streams to create a social organisation that is self-sufficient and can deliver services to vulnerable members of the community. Emphasis is placed on identifying new revenue streams that will ensure the independence of a third sector organisation. Consideration is also given to the role of stakeholders and how their expectation can be managed. This module introduces the social enterprise as a sustainable business model. It explores how matching social goals with revenue streams to create a social organisation that is self-sufficient can be successful.
Top Up Syllabus

International Marketing

This module of ARU Marketing Degree is designed to provide students with an understanding of marketing from an international perspective. The increased access to new markets across the world means that both opportunities and threats face marketers in the global context. Overcoming cultural issues remains a key challenge, along with the ability to communicate effectively to perhaps a very different target audience. The module examines a range of case examples and international markets.

Marketing Consultancy

This module will gives students the opportunity to undertake an in-depth marketing project for a client organisation Students will be given a live project for which they will be expected to work towards a solution to ‘need’ that the client will have identified.

Strategic Management Analysis

As with the best business schools, this module is designed to provide students with a holistic view of organisations’ strategic position and thus the ability to appreciate the importance of strategic decisions at all levels of the business organisation. Its primary aim is to provide a vehicle for considering issues which cut across the functional boundaries of business organisations and which require multi-disciplinary skills in the solution.

The module is concerned with the strategic analysis of organisations with regard to their competitive positioning, their strategy with their environment and their management style and culture. This analysis will form the platform for reviewing strategic options in response to the competitive environment and for considering aspects involved in implementing such strategic options.

Strategic Management Futures

This is a core module of the Marketing degree. It is a capstone module that takes a futures perspective on management, organisations and the changing nature of business and enterprise models. It is both a forward-looking and integrative module that aims to bring together our students’ understanding of the evolving context of sustainable management.

The module takes a dimensions-based view of the notion of sustainable management futures by introducing the ‘people, planet and profit lenses’ for understanding sustainable management. Our aim is to introduce students to the idea and value of developing a ‘futures mindset’ from a number of perspectives, including ethical and entrepreneurial; tolerant and innovative; and responsible and responsive.

Organisational Change Management

A degree in Marketing covers all aspects of an organisation, from the way in which all departments contribute to achieving business goals, how business challenges are overcome, to aspects such as the way in which changes within the organisation affects employees in an organisation. Students will gain an understanding about how an organisation will try to achieve a high level of employee engagement by re-shaping their attitudes, and behaviour in conjunction with the changes taking place within the organisation.

Retail Marketing

The module of the marketing degree in marketing applies core marketing principles in a retail context and develops specialist knowledge of the retail industry from a marketing perspective. There are clear links to other business curriculum areas: marketing management, consumer behaviour, human resources, operations management and economics. Retailers are never far from the news and their marketing strategies and activities are equally visible to students of retail marketing and to consumers.

This makes for an exciting and rewarding area of study as the module examines the fast moving nature of the retail environment and the difficult task retail marketers face in connecting with consumers in a competitive marketplace.

Undergraduate Major Project

The Major Project module allows students to engage in a substantial piece of individual research and/or product development work on a selected topic within the broad business and management field, as appropriate to their interests and background. It is the culmination of this fast track degree programme.

Entry Requirements
The prerequisite knowledge and/or experience you would need to study this course.